IMS Services Forum

Designed by:
IMS Insider
STL Partners Ltd

Produced by:
Telvents

Supported by:
Moriana Group
EuroTelcoBlog

Gold Sponsor
Motorola

Sponsors
Detecon International GmbH
Intel
LogicaCMG Telecoms
Lucent Technologies
Openet
Redknee
Siemens
Sybase

Co-located with
Telco 2.0™ - Industry Brainstorm 2006
IMS Services Forum
How to (really) define and deliver successful IMS services

NEW! Method for defining IMS services - unveiled at event

Endorsed by
Endorsed by the Broadband Services Forum
Endorsed by the Communications Research Network
Endorsed by  Disruptive Analysis
Endorsed by ETel
Endorsed by FierceVoIP
Endorsed by FierceVoIP
Endorsed by the Fixed Mobile Convergence Association
Endorsed by Fokus
Endorsed by the Mobile Marketing Association
Endorsed by the MultiService Forum
Endorsed by the SIP Center
Endorsed by the WiFi Alliance

Agenda

See IMS Insider blog for context.

Day 1 | Day 2

Day One: New Vision for IMS Services

Day Two: Practical Approaches to Industry Challenges

Day 1 – 4th October

07:45

Registration and coffee

08:30

Introduction/Agenda/Warm Up
Dr. Kenn Walters, Director, STL

09:00

1.) New Commercial Vision for IMS

Stimulus presentations:

‘Telco 2.0™’ and its impact on IMS strategies
What services should Operators provide, what should 3rd parties provide? What unique advantages do telcos (really) have? What are the 50 ways telecoms can beat the internet? What’s the real role of IMS vs alternative approaches? Effect of Peer Networks on Operator business models.
Martin Geddes, Chief Analyst, STL; co-author Telco 2.0™ report

Dr. John Waclawsky, Chief Software Architect, Motorola

Interactive Mindshare™ debate with audience

10:30

2.) New Customer Vision for IMS
What do customers (really) need from IMS?

Stimulus presentations:

New role of IMS for Voice:
What are end-users’ real requirements from voice services today? How does IMS/FMC uniquely address this? What are the most profitable IMS voice markets and use cases? Sample business case of major operator.
Fernand Schroll, FMC leader, Siemens

New role of IMS for Messaging:
What are end-user’s evolving requirements from messaging? What is ‘intuitive messaging’ and how does it work? How to make money from it?
Chris Lennartz, Messaging Programme Leader, Logica CMG

New role of IMS for corporate markets: What are the comms requirements of corporate customers? How can IMS really support these? How Telefonica plans to make money in this market? What are the key implementation requirements?
Luis Galindo, Head of IMS Evolution, Telefonica Moviles

Interactive Mindshare™ debate with audience

12:30

BUFFET LUNCH, Exhibition and networking with Telco 2.0™ event

Demonstration of 3 disruptive new telecoms services

13:30

3.) New Technical Vision for IMS

Creating a more flexible technical strategy to respond to fast changing market, customer and technical developments

Stimulus presentations:

How to choose the right technical platforms to serve different customer needs. Where does IMS really fit in best?
Malcolm Wardlaw, Director Converged Services, BT

Issues in creating a Technical Strategy for FMC.
Pascal Correc, Chief Architect, SFR

How and why IMS is a transitional technology to P2P? How to avoid ‘Walled Gardens’ and profit from delivering ‘super-abundance’ to customers?
Colin Pons, Senior Architect WSO Innovation, KPN

Interactive Mindshare™ debate with audience

15:00

4.) Pre-IMS and Transitional Best Practices

  • Where to focus our pre-IMS efforts to get maximum returns
  • Role of operators in supporting customers' online Privacy
  • Verizon's 'A-IMS' (Advances to IMS) project.

Stimulus presentations:

Nigel Back, Director of Strategic Products, Redknee
Simon Wright, Head of Customer Marketing Europe, Lucent

Interactive Mindshare™ debate with audience

16:00

TEA

16:30

5.) New IMS Services Classification

  • Where do Operators have unique advantage vs alternative comms providers?
  • What are the real unfulfilled needs of customers?
  • What are the most profitable segments?
  • What service types and enablers
    a.) will have the biggest positive impact on sustainable long-term growth, and
    b.) are easiest to implement?

Stimulus presentations:

Antti Pelinnen, Director Business Development, TeliaSonera
Stefan Holtel, Service Creation Mastermind, Vodafone Group
Roberto Gavazzi, Service Innovation Manager, Telecom Italia
Dr Tony Houghton, Customer Perception Shift Consultant, BT Group

Interactive Mindshare™ debate with audience

18:30

CLOSE & DRINKS RECEPTION (with the co-located Telco 2.0™ Industry Brainstorm)

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Day 2 – 5th October

08:30

Introduction/Agenda/Warm Up
Dr. Kenn Walters, Director, STL

09:00

IMS Standards

  • Current status, where are the critical gaps 
  • Charging - what to do about gaps in this critical area

Bosco Fernandes, Chairman, UMTS Forum
Joe Hogan, CTO, Openet

Interactive Mindshare™ debate with audience

10:15

IMS Clients and Device Management

  • Customer requirements for dual-mode handsets
  • Results of major research study on IMS- and SIP-capable phones
  • How to deal with prevalence of mobile devices that will be capable of supporting non-operator SIP applications developed by 3rd parties? Review of current and planned use cases, handset types, software architectures, and vendor offerings

Stimulus Presenters:

Dean Bubley, MD, Disruptive Analysis
See IMS Insider Blog for more details

Gabriel Iortoman, Architecture Manager, Neuf Cegetel, Handset Working Party, FMCA

Interactive Mindshare™ debate with audience

11:30

Interoperability and Integration

  • Industry multi-vendor interoperability tests for FMC
  • Results of industry SIP interoperability trials
  • Benefits of implementing ‘IMS lite’
  • Back-office integration and operational support requirements

Stimulus Presenters:

Roger Ward, President, MultiServiceForum
Mark Hogan, Project Manager, GSMA
Gary Miller, Principle Network Architect, Global Crossing

Interactive Mindshare™ debate with audience

13:15

BUFFET LUNCH, Exhibition and networking with Telco 2.0™ event

14:30

IMS, SDP and the Application Layer

  • Service Creation and evolving Service Platform architecture
  • Practicalities of ‘Service Interworking’ in an FMC environment
  • How to leverage 'Identity Management' and User Profiles

Stimulus Presenters:

Ferruccio Antonelli, Director of Services Layer Engineering, Telecom Italia
Ian Pannell, Head of Services Architecture, Vodafone Group
Christophe Gourraud, Lead IMS Architect, Swisscom Group

Interactive Mindshare™ debate with audience

16:15

TEA

16:45

Plenary Panel discussion with Telco 2.0™ event Summary -
Best opportunities for sustainable industry growth.

17:30

CLOSE

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