NEW! Method for defining IMS services - unveiled at event
Agenda
See IMS Insider blog for context.
Day One: New Vision for IMS Services
- New Commercial Vision for IMS (in light of Telco 2.0™)
- New Customer Vision for IMS
- New Technical Vision for IMS
- Pre-IMS Best Practices
- New IMS Services Classification
Day Two: Practical Approaches to Industry Challenges
- IMS Standards
- IMS Clients and Device Management
- Interoperability and Integration
- IMS, SDP and the Application Layer
- Plenary Panel discussion with Telco 2.0™ event Summary
Day 1 – 4th October
Registration and coffee
Introduction/Agenda/Warm Up
Dr. Kenn Walters, Director, STL
1.) New Commercial Vision for IMS
Stimulus presentations:
‘Telco 2.0™’ and its impact on IMS strategies
What services should Operators provide, what should 3rd parties provide? What unique advantages do telcos (really) have? What are the 50 ways telecoms can beat the internet? What’s the real role of IMS vs alternative approaches? Effect of Peer Networks on Operator business models.
Martin Geddes, Chief Analyst, STL; co-author Telco 2.0™ report
Dr. John Waclawsky, Chief Software Architect, Motorola
Interactive Mindshare™ debate with audience
2.) New Customer Vision for IMS
What do customers (really) need from IMS?
Stimulus presentations:
New role of IMS for Voice:
What are end-users’ real requirements from voice services today? How does IMS/FMC uniquely address this? What are the most profitable IMS voice markets and use cases? Sample business case of major operator.
Fernand Schroll, FMC leader, Siemens
New role of IMS for Messaging:
What are end-user’s evolving requirements from messaging? What is ‘intuitive messaging’ and how does it work? How to make money from it?
Chris Lennartz, Messaging Programme Leader, Logica CMG
New role of IMS for corporate markets: What are the comms requirements of corporate customers? How can IMS really support these? How Telefonica plans to make money in this market? What are the key implementation requirements?
Luis Galindo, Head of IMS Evolution, Telefonica Moviles
Interactive Mindshare™ debate with audience
BUFFET LUNCH, Exhibition and networking with Telco 2.0™ event
Demonstration of 3 disruptive new telecoms services
3.) New Technical Vision for IMS
Creating a more flexible technical strategy to respond to fast changing market, customer and technical developments
Stimulus presentations:
How to choose the right technical platforms to serve different customer needs. Where does IMS really fit in best?
Malcolm Wardlaw, Director Converged Services, BT
Issues in creating a Technical Strategy for FMC.
Pascal Correc, Chief Architect, SFR
How and why IMS is a transitional technology to P2P? How to avoid ‘Walled Gardens’ and profit from delivering ‘super-abundance’ to customers?
Colin Pons, Senior Architect WSO Innovation, KPN
Interactive Mindshare™ debate with audience
4.) Pre-IMS and Transitional Best Practices
- Where to focus our pre-IMS efforts to get maximum returns
- Role of operators in supporting customers' online Privacy
- Verizon's 'A-IMS' (Advances to IMS) project.
Stimulus presentations:
Nigel Back, Director of Strategic Products, Redknee
Simon Wright, Head of Customer Marketing Europe, Lucent
Interactive Mindshare™ debate with audience
TEA
5.) New IMS Services Classification
- Where do Operators have unique advantage vs alternative comms providers?
- What are the real unfulfilled needs of customers?
- What are the most profitable segments?
- What service types and enablers
a.) will have the biggest positive impact on sustainable long-term growth, and
b.) are easiest to implement?
Stimulus presentations:
Antti Pelinnen, Director Business Development, TeliaSonera
Stefan Holtel, Service Creation Mastermind, Vodafone Group
Roberto Gavazzi, Service Innovation Manager, Telecom Italia
Dr Tony Houghton, Customer Perception Shift Consultant, BT Group
Interactive Mindshare™ debate with audience
CLOSE & DRINKS RECEPTION (with the co-located Telco 2.0™ Industry Brainstorm)
Day 2 – 5th October
Introduction/Agenda/Warm Up
Dr. Kenn Walters, Director, STL
IMS Standards
- Current status, where are the critical gaps
- Charging - what to do about gaps in this critical area
Bosco Fernandes, Chairman, UMTS Forum
Joe Hogan, CTO, Openet
Interactive Mindshare™ debate with audience
IMS Clients and Device Management
- Customer requirements for dual-mode handsets
- Results of major research study on IMS- and SIP-capable phones
- How to deal with prevalence of mobile devices that will be capable of supporting non-operator SIP applications developed by 3rd parties? Review of current and planned use cases, handset types, software architectures, and vendor offerings
Stimulus Presenters:
Dean Bubley, MD, Disruptive Analysis
See IMS Insider Blog for more details
Gabriel Iortoman, Architecture Manager, Neuf Cegetel, Handset Working Party, FMCA
Interactive Mindshare™ debate with audience
Interoperability and Integration
- Industry multi-vendor interoperability tests for FMC
- Results of industry SIP interoperability trials
- Benefits of implementing ‘IMS lite’
- Back-office integration and operational support requirements
Stimulus Presenters:
Roger Ward, President, MultiServiceForum
Mark Hogan, Project Manager, GSMA
Gary Miller, Principle Network Architect, Global Crossing
Interactive Mindshare™ debate with audience
BUFFET LUNCH, Exhibition and networking with Telco 2.0™ event
IMS, SDP and the Application Layer
- Service Creation and evolving Service Platform architecture
- Practicalities of ‘Service Interworking’ in an FMC environment
- How to leverage 'Identity Management' and User Profiles
Stimulus Presenters:
Ferruccio Antonelli, Director of Services Layer Engineering, Telecom Italia
Ian Pannell, Head of Services Architecture, Vodafone Group
Christophe Gourraud, Lead IMS Architect, Swisscom Group
Interactive Mindshare™ debate with audience
TEA
Plenary Panel discussion with Telco 2.0™ event Summary -
Best opportunities for sustainable industry growth.
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